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The 4 Disciplines of Execution (4DX)

posted 24 Nov 2016, 04:58 by David Tamale   [ updated 4 May 2017, 05:43 ]

When companies fail to deliver on their promises, the most frequent explanation is that CEO's strategy was wrong. But the strategy by its self is not often the cause.

Strategies most often fail because they aren't executed well, things that are supposed to happen don't happen.UDB's CEO got the group together all departments and had two off-site meeting to get hands on training about the 4DX ,everybody agreed and committed to the plan ,UDB has the brightest team in the industry ,no question about it.

UDB defined execution as a specific set of behaviours and techniques that companies need to master in order to have competitive advantage. 

It is the critical discipline for success now. The picture below shows the launch of flight 206 as a discipline chosen by all employees being led by the (CEO) Mrs Patricia Ojangole of the bank deeply engaged in the strategy.